Make sure the CMS you are investing in can manage all foreign language character sets you plan to publish in. Use Unicode character sets for maximum compatibility.
When evaluating CMS platforms consider using WordPress, Joomla or Drupal. All of these platforms are open-source and available at no cost. These platforms are feature-rich, with low-cost plugins for extra functionality and provide easy-to-use dashboards to quickly develop fresh content. Unless you have a highly-complex ecommerce site, you will likely find these platforms will out-perform costly or customized CMS solutions.
Keywords are a critical factor in making sure your website is found and are a major component to any SEO strategy. An effective keyword strategy should include using your English keywords, their translation, equivalents, and performing local keyword research to determine the best localized search terms. For example, Chevrolet uses over 600 keywords in North America alone.
Search engine performance is determined by complex algorithms that are changed periodically and affect page ranking. Over 200 factors are used to determine page ranking. Title tags, metadata, breadcumbs and rich snippets are used by search engines in determining search performance.
Choosing the right images is just as important as writing the right copy. Don’t assume that your images work in every market. Work with your in-country managers and ask us for our perspectives.
Make sure your in-country teams participate in the creative process. Their buy-in and local market knowledge is invaluable in helping to localize advertising and marketing messages.
These days, more people across the globe are living bilingual lives. Reading, writing and communicating in more than one language every day. Age plays a key role in knowing when to leave something in English or not. Knowing your client demographics will help you make informed language decisions.
We’ll separate the meaningful feedback from the clutter and make sure your in-country managers don’t make changes that create legal headaches for you.
By having us work directly in your CMS or HTML files we can save you time and money. Translation technologies allow us to streamline the entire process helping you realize efficiencies throughout your project.
Websites are no longer static brochures, they are living, breathing, and evolving marketing tools Google and other search engines put a premium on fresh, high-quality content. Make sure you update your website regularly with smart, optimized content.