While logic would suggest you should always advertise to your targeted customers in their country’s native language, these days, it’s not that simple.
Today more and more people globally are living bilingual lives, regularly speaking several languages each day. Fortunately for marketers, tools now exist that provide more precise granular control over the targeting of their digital campaigns, not just at the country level, but regionally and locally too, with an accuracy that can help ensure you’re speaking the right language to the right person and reaching your targeted audience more efficiently.
Language Arts & Science is an approved Google Engage Agency and can help you get the most out of your multilingual digital campaigns. To learn more about overcoming the challenges of multilingual digital advertising, download our perspectives on advanced geo-targeting strategies.